Fully Networked Car Workshop at the 2009 Geneva Motor Show

For the fourth year running, a major event focusing on information and communication technologies (ICT) in motor vehicles is being organized by ISO, IEC and ITU, working together as the World Standards Cooperation (WSC). The Fully Networked Car Workshop will take place on 4 and 5 March 2009 at one of the world's leading automotive events, the Geneva International Motor Show, in Switzerland.

ICT in vehicles represents a significant added value for consumers in terms of safety, comfort and mobility. Predictions of the size of the market run into billions of dollars and stakeholders agree that standardization and coordination between the vehicle and ICT industries is a key factor in the development of new technologies.

The workshop will bring together key specialists in the field, from top decision-makers to engineers, designers, planners, government officials, regulators, standards experts and others.

The programme features speakers from some of the biggest names in the ICT and automobile industries:

• Burkhard Göschel, CTO, Magna International
• Jürgen Leohold, Executive Director Group Research, Volkswagen
• Russ Shields, Chairman, Ygomi
• Tadao Saito, CTO, Toyota InfoTechnology Centre
• Hermann Meyer, CEO, ERTICO (ITS Europe).

The Lightning Car Company will display its Lightning GT prototype electric sports car to give special emphasis to the environmental theme.

Presentations will bring light to some of the complex questions that the ICT and car industries are faced with. As was the case in 2008, a major topic will be ICT and climate change. Experts believe that more sophisticated traffic management and driver assistance systems can help reduce the environmental impact caused by motoring.

Other topics include:

• Standards and spectrum
• Car-to-X communications
• Nomadic devices
• Voice and audiovisual services
• Advance driver assistance systems
• Wireless technologies for car production lines
• Safety
• Security and privacy.